CASE 03 / FLAGSHIP OPENING / BENGALURU

SECOND
SKIN

Guests arriving at a yellow-lit flagship store opening

FORMAT48-HOUR TAKEOVER

GUESTS1,100

SHOWS4

ROLELAUNCH + PERFORMANCE

01 / The opening brief

Turn a new address into the city's room for one weekend.

The flagship needed to open twice: first as a controlled press preview, then as a live public event. The build had to amplify the architecture, protect retail stock and reset completely between audiences.

Arrival

Timed invitations, press check-in and a street-facing queue plan that kept neighbouring access clear.

Programme

Four performances staged across two floors without closing the retail journey.

Reset

Lighting, bars and guest flow changed overnight while the permanent store remained untouched.

Exterior of the flagship venue during the launch night

THE CENTRAL DECISION

Let the building perform before the artists do.

The exterior veil became the first cue: a restrained daytime skin that shifted into a saturated beacon at doors, making arrival part of the show.

02 / Forty-eight hours

One build.
Two openings.

  1. Protection lockRetail surfaces, stock routes and fire egress signed off before production load-in.
  2. Press previewControlled tours released in waves with interview and product zones kept separate.
  3. Public doorsStreet team and queue lanes scaled to live footfall without blocking the frontage.
  4. First performanceGuest circulation reversed in seven minutes to create a clear show floor.
  5. Store resetTemporary production cleared and the permanent floor returned ready for trade.

OPEN.
ON CUE.

48hlive takeover
04performances
00retail closures
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