Audience
Two age bands, day visitors and campers, with distinct arrival peaks and viewing habits.
CASE 01 / FESTIVAL / PUNE

01 / The assignment
An independent label wanted a generous, discovery-led weekend—not a fenced-in concert. The vineyard site brought character and difficult gradients, a narrow access road and a very real late-monsoon weather risk.
Two age bands, day visitors and campers, with distinct arrival peaks and viewing habits.
Site plan, production, artist advancing, vendors, crowd systems and live show control.
Keep both stages live through light rain and protect the vineyard’s working routes.

THE CENTRAL DECISION
Design the wet-weather switch before designing the perfect day.
Power distribution moved uphill. Guest paths received modular matting. Every public zone had a 20-minute shelter trigger and every department rehearsed it.
02 / Production spine